content strategy « XML Press

Intelligent Content: A Primer featured in Books that ROC!! on January 18, 2024

By Richard Hamilton, on January 15th, 2024

The Society for Technical Communication (STC) Rochester chapter is featuring Intelligent Content: A Primer, by Ann Rockley, Charles Cooper, and Scott Abel, in the latest edition of its discussion series about technical communications books.

This virtual event is Thursday, January 18 2024 at 6pm EST.

You can sign up for a free ticket at […]

Content Audits and Inventories, 2nd edition

By Richard Hamilton, on May 16th, 2023

The second edition of Content Audits and Inventories: A Handbook for Content Analysis, by veteran content strategist Paula Land, is now available.

This edition updates and expands the first edition, focusing on the importance of the strategic, as well as the tactical, aspects of the content audit. It includes expanded chapters on planning and […]

The CX Trinity: Customers, Content, Context

By Richard Hamilton, on February 16th, 2021

50% off ($9.95) through March 15, 2021, at the XML Press eBook Store

The latest book from Alan J. Porter, The CX Trinity: Customers, Content, Context: Musings and Observations on the Dvolving Customer Experience, is now available. It looks at how we talk to customers, the content we provide to them, and the contexts […]

An Uneven History of Content Strategy

By Richard Hamilton, on September 3rd, 2020

XML Press author Rahel Anne Bailie has just published an essay, An Uneven History of Content Strategy, which traces the field content strategy starting from decades before anyone used the term “Content Strategy.” Her essay highlights the people and ideas that have coalesced into what we now call content strategy.

You will find references to […]

Interview with The Content Wrangler

By Richard Hamilton, on August 9th, 2018

STC Notebook just published an in-depth interview with Scott Abel, The Content Wrangler.

Scott is, as usual, entertaining and blunt. He provides a behind-the-scenes look at how the books in the The Content Wrangler Content Strategy Book Series are developed, and he also gives his take on current trends in content strategy, how to get […]

Kevin Nichol’s Enterprise Content Strategy Named a Top Ten Gift Book for Content Strategists

By Richard Hamilton, on December 20th, 2016

Kevin Nichol’s Enterprise Content Strategy was named by Firehead Ltd. as one of the 10 gift books for digital communicators for 2017.

The article says, “Nichols outlines some of the best practices for conducting and executing content strategy projects for your business. Expect many definitions, questions to ask, checklists and guidelines to give you a […]

MindTouch Top 25 Content Strategist Influencers for 2016

By Richard Hamilton, on October 19th, 2016

MindTouch just published its list of Top 25 Content Strategist Influencers for 2016, and the names include eight XML Press authors, including Ann Rockley, who was named an Unparalleled Content Strategist Influencer, and XML Press authors Sharon Burton, Rahel Anne Bailie, JoAnn Hackos, Kevin Nichols, Alan J. Porter, Val Swisher, and Noz Urbina, who were […]

The Language of Technical Communication

By Richard Hamilton, on June 1st, 2016

The Language of Technical Communication is the latest volume in The Content Wrangler Content Strategy Book Series.

As with the previous book in this series, The Language of Content Strategy, this book contains definitions of terms that practitioners need to know. The terms are divided into five categories: Core Concepts, Technical Concepts, Standards and […]

Review of Intelligent Content: A Primer

By Richard Hamilton, on March 8th, 2016

Lisa Park of Extractable has just posted a review of Intelligent Content: A Primer.

From the review: “Intelligent Content: A Primer, goes into quite a bit of detail—and includes a fair amount of research—to explain how you’ll benefit from this type of content. It includes three brief case studies, highlighting an investment bank, medical device […]

Intelligent Content: A Primer — UPDATE

By Richard Hamilton, on September 4th, 2015

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.

Intelligent Content: A Primer shows you why you should know about intelligent content, opens the door to new ways of thinking about your content, and gets you started down […]

“I love the examples you give from both the real world and pop culture”
Lee Engfer, editor and writer at Mayo Clinic

Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook)

“Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”
Libor Safar, Full review at Multilingual Magazine

Front cover of Localizing Employee Communications

Localizing Employee Communications: A Handbook by Ray Walsh. $24.95

Structured Writing: Rhetoric and Process by Mark Baker. $39.95 (print) $24.95 (ebook)

“Superb book for any writer”
– Review on Amazon

Front cover of The Insider's Guide to Technical Writing

The Insider's Guide to Technical Writing, 2nd Edition by Krista VanLaan. $35.95

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