Latest News (Webinar)

Documenting APIs: How to Get Started

XML Press author Robert Delwood, author of The Secret Life of Word, will present a webinar about how to get started documenting application programming interfaces (APIs). This free webinar, which is part of Scott Abel’s Bright Talk webinar series, will be held on Tuesday, April 13, 2020, at 11:00am EDT (8:00am PDT).

You can sign up for this free webinar at the BrightTALK signup page.

 Latest News (Content Strategy,Localization,Tech Comm,XML Press)

The Personalization Paradox

Cover of The CX Trinity

The new book from Val Swisher and Regina Lynn Preciado, The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale, is now available.

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase, and 25% said that personalization plays a large role in their purchases. Yet, few companies have succeeded at delivering personalization at scale.

The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you’ve got to change how you “do” content.

In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you how to avoid the pitfalls and make personalization possible with your enterprise content.

The book is available now. For more information go to The Personalization Paradox book page.

 Latest News (Content Strategy,Sale,XML Press)

The CX Trinity: Customers, Content, Context

Cover of The CX Trinity

50% off ($9.95) through March 15, 2021, at the XML Press eBook Store

The latest book from Alan J. Porter, The CX Trinity: Customers, Content, Context: Musings and Observations on the Dvolving Customer Experience, is now available. It looks at how we talk to customers, the content we provide to them, and the contexts in which they consume it.

CX is an abbreviation for customer experience and is often used as a hashtag in social media.

Trinity comes from the belief that any good customer experience is driven by a combination of three critical elements:

  • Meeting the customer’s needs
  • Delivering the right content to help the customer
  • Understanding the context of where, when, and how the customer interacts with you

These observations are pulled together from 52 essays that originally appeared as blog posts on Alan’s Content Pool blog, LinkedIn, and the CMS Wire website.

Alan J. Porter is a recognized industry thought leader, balancing both tactical and strategic knowledge and a gift for storytelling. He is a regular contributor to various industry sources, webinar host, and podcast guest, as well as an in-demand speaker for conferences.

With XML Press, Alan has published WIKI: Grow Your Own for Fun and Profit and The Content Pool: Leveraging Your Company’s Largest Hidden Asset

The book is available now. For more information go to The CX Trinity book page.

 Latest News (Cybersecurity,The Content Wrangler Content Strategy Book Series)

Lessons Learned from a Cybersecurity Technical Writer: Free Webinar

Join Megan Gilhooly and Scott Abel on Tuesday, February 2, 2021, as they chat with John Kearney about cybersecurity and technical writing. Kearney will share lessons he learned teaching cybersecurity practitioners how to make their communication accessible to others. He’ll discuss tactics technical writers can use to create error messages useful to consumers but not to hackers. You’ll leave with access to helpful cybersecurity learning aids, and you’ll have an opportunity to ask John questions during the show.

Three lucky viewers will win a free copy of the book, The Language of Cybersecurity, from XML Press and The Content Wrangler.

Sign up at BrightTALK.

 Latest News (Content Strategy,XML Press)

LavaCon Discount

If you’re still undecided about going to LavaCon (and why would you be?), here’s another incentive. You can get $100 off your registration using the discount code #RichardHamilton.

You can check out the conference, see who’s speaking, read the full program, and register at https://lavacon.org/2020.

There are pre-conference workshops on Friday and Saturday, October 23-24, 2020, and the main conference from Monday through Wednesday, October 26-28, 2020.

Come join some of the top people in Content Strategy, including XML Press authors Rahel Anne Bailie, Kit Brown-Hoekstra, Barry Saiff, Val Swisher, and Noz Urbina, for an informative and fun time.
Conference graphic for LavaCon linked to the conference web site

 Latest News (XML Press)

XML Press Authors at LavaCon 2020

This year, the LavaCon Conference will be a virtual event held from Friday, October 23, 2020, through Wednesday, October 28, 2020. You can register for the conference at https://lavacon.org/2020/registration/.

Rahel Anne Bailie, author, with Noz Urbina, of Content Strategy: Connecting the dots between business, brands, and benefits is presenting a talk titled The Holy Trifecta […]

 Latest News (Localization,XML Press)

Ray Walsh on the need to localize internal communications

Ray Walsh, author of Localizing Employee Communications will be chatting with Scott Abel on Tuesday, September 15 at 8AM PT and 11AM ET in a free webinar. You can register at BrightTALK to attend. If you’re not available at that time, you can register and view the webinar on demand later.

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 Latest News (Content Strategy)

An Uneven History of Content Strategy

XML Press author Rahel Anne Bailie has just published an essay, An Uneven History of Content Strategy, which traces the field content strategy starting from decades before anyone used the term “Content Strategy.” Her essay highlights the people and ideas that have coalesced into what we now call content strategy.

You will find references to […]

 Latest News (Book Review,Content Strategy,The Content Wrangler Content Strategy Book Series,XML Press)

Voice and Tone Strategy Review in STC Technical Communication

John Caldwell’s book Voice and Tone Strategy: Connecting with People through Content is reviewed in the August 2020 issue of STC Technical Communication by Janice (Ginny) Redish.

In her review, Redish calls his book “… a short book full of practical advice.” See the full review here, courtesy of the Society for Technical Communication.

[…]

 Latest News (Localization,The Content Wrangler Content Strategy Book Series,XML Press)

Why Content Localization Matters in Internal Communications

XML Press author Ray Walsh has just published an article on smarp.com titled Why content localization matters in internal communications.

The article explains how a good employee experience addresses employee needs and speaks their language.

Ray’s book, Localizing Employee Communications, is a practical guide to ending conventional communication practices that stand in the way of […]