The Personalization Paradox

The new book from Val Swisher and Regina Lynn Preciado, The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale, is now available.

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase, and 25% said that personalization plays a […]

The CX Trinity: Customers, Content, Context

50% off ($9.95) through March 15, 2021, at the XML Press eBook Store

The latest book from Alan J. Porter, The CX Trinity: Customers, Content, Context: Musings and Observations on the Dvolving Customer Experience, is now available. It looks at how we talk to customers, the content we provide to them, and the contexts […]

LavaCon Discount

If you’re still undecided about going to LavaCon (and why would you be?), here’s another incentive. You can get $100 off your registration using the discount code #RichardHamilton.

You can check out the conference, see who’s speaking, read the full program, and register at https://lavacon.org/2020.

There are pre-conference workshops on Friday and Saturday, October 23-24, […]

An Uneven History of Content Strategy

XML Press author Rahel Anne Bailie has just published an essay, An Uneven History of Content Strategy, which traces the field content strategy starting from decades before anyone used the term “Content Strategy.” Her essay highlights the people and ideas that have coalesced into what we now call content strategy.

You will find references to […]

Voice and Tone Strategy Review in STC Technical Communication

John Caldwell’s book Voice and Tone Strategy: Connecting with People through Content is reviewed in the August 2020 issue of STC Technical Communication by Janice (Ginny) Redish.

In her review, Redish calls his book “… a short book full of practical advice.” See the full review here, courtesy of the Society for Technical Communication.

[…]

Voice and Tone Summit 2020

Join XML Press author John Caldwell for a Voice and Tone Summit on Thursday, February 27, 2020, at 5:30 PM at ServiceNow, 4810 Eastgate Mall, San Diego, CA. For details and to sign up go to San Diego Content Strategy Meetup.

John will discuss the voice and tone strategy building blocks and frameworks in his […]

Voice and Tone Strategy: A Handbook

The latest book in The Content Wrangler Content Strategy Book Series, Voice and Tone Strategy: Connecting with People through Content will be generally available on February 25, 2020. See the book page for information on pre-ordering the book.

Voice and Tone Strategy: Connecting with People through Content walks you through the steps needed to […]

Information Energy 2019

XML Press authors Rahel Anne Bailie and Ray Gallon will be speaking at Information Energy 2019 in Amsterdam, April 11-12.

Rahel, author of Content Strategy: Connecting the dots between business, brand, and benefits, will be speaking at the conference. Her talk is titled, “The Mechanics behind Info 4.0: Content Operations.”

Ray, editor of The Language […]

MindTouch Top 25 Content Strategist Influencers for 2016

MindTouch just published its list of Top 25 Content Strategist Influencers for 2016, and the names include eight XML Press authors, including Ann Rockley, who was named an Unparalleled Content Strategist Influencer, and XML Press authors Sharon Burton, Rahel Anne Bailie, JoAnn Hackos, Kevin Nichols, Alan J. Porter, Val Swisher, and Noz Urbina, who were […]

Review of Intelligent Content: A Primer

Lisa Park of Extractable has just posted a review of Intelligent Content: A Primer.

From the review: “Intelligent Content: A Primer, goes into quite a bit of detail—and includes a fair amount of research—to explain how you’ll benefit from this type of content. It includes three brief case studies, highlighting an investment bank, medical device […]