The Personalization Paradox

The new book from Val Swisher and Regina Lynn Preciado, The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale, is now available.

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase, and 25% said that personalization plays a […]

Ray Walsh on the need to localize internal communications

Ray Walsh, author of Localizing Employee Communications will be chatting with Scott Abel on Tuesday, September 15 at 8AM PT and 11AM ET in a free webinar. You can register at BrightTALK to attend. If you’re not available at that time, you can register and view the webinar on demand later.

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Why Content Localization Matters in Internal Communications

XML Press author Ray Walsh has just published an article on smarp.com titled Why content localization matters in internal communications.

The article explains how a good employee experience addresses employee needs and speaks their language.

Ray’s book, Localizing Employee Communications, is a practical guide to ending conventional communication practices that stand in the way of […]

Localizing Employee Communications by Ray Walsh

The latest book in The Content Wrangler Content Strategy Book Series, Localizing Employee Communications: A Handbook will be generally available on December 20, 2019. See the book page for information on pre-ordering the book.

Localizing Employee Communications: A Handbook is a practical guide to ending conventional communication practices that stand in the way of […]