Understanding the (Content) Personalization Paradox

By , on July 18th, 2022

Learn about the need to standardize in order to personalize your content.

Thursday, July 21, at 8AM PT / 11AM ET

Join Patrick Bosek and Scott Abel for a chat with global content strategy expert and author of the The Personalization Paradox, Val Swisher, to discover the secret to personalizing content experiences at scale. You’ll […]

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Val Swisher to speak at Content Marketing World 2021

By , on August 11th, 2021

Val Swisher, author of Global Content Strategy and The Personalization Paradox, will be speaking at Content Marketing World 2021, which is being held both in-person and virtually this year.

Her talk is titled AI is for Analysis and Insights: Using Three AI Analytic Models and will be part of the virtual track at 11:00am EDT, […]

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The Personalization Paradox

By , on March 8th, 2021

The new book from Val Swisher and Regina Lynn Preciado, The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale, is now available.

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase, and 25% said that personalization plays a […]

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XML Press at STC Summit-2018

By , on May 8th, 2018

This year, once again, XML Press will run the bookstore at STC Summit. We will have a selection of books from XML Press and other publishers, including new titles from Rosenfeld and Stylus. And there will be specials and giveaways. If you’re at the Summit, stop by the bookstore and say hello.

XML Press authors […]

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