Learn about the need to standardize in order to personalize your content.
Thursday, July 21, at 8AM PT / 11AM ET
Join Patrick Bosek and Scott Abel for a chat with global content strategy expert and author of the The Personalization Paradox, Val Swisher, to discover the secret to personalizing content experiences at scale. You’ll leave the show with a clear understanding of why content standardization is required to deliver individualized experiences at scale.
You can register for this free event, sponsored by The Content Wrangler and Heretto, at BrightTalk.
