Second Edition of The Insider’s Guide to Technical Writing

The first edition of Krista Van Laan’s popular book The Insider’s Guide to Technical Writing has guided a generation of technical writers who are either starting out or seeking to take their skills to the next level.

This classic has now been updated for the technical writer of today. Today’s tech writers truly are […]

STC Webinar: Writing a Successful Book Proposal

On February 16, 2022, STC is offering a one-hour webinar titled Writing a Successful Book Proposal. The webinar will be hosted by Richard Hamilton, author of Managing Writers and publisher at XML Press.

The webinar will cover the information publishers want to see in a proposal and the factors they look at in evaluating […]

Val Swisher to speak at Content Marketing World 2021

Val Swisher, author of Global Content Strategy and The Personalization Paradox, will be speaking at Content Marketing World 2021, which is being held both in-person and virtually this year.

Her talk is titled AI is for Analysis and Insights: Using Three AI Analytic Models and will be part of the virtual track at 11:00am EDT, […]

The Personalization Paradox

The new book from Val Swisher and Regina Lynn Preciado, The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale, is now available.

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase, and 25% said that personalization plays a […]

The CX Trinity: Customers, Content, Context

50% off ($9.95) through March 15, 2021, at the XML Press eBook Store

The latest book from Alan J. Porter, The CX Trinity: Customers, Content, Context: Musings and Observations on the Dvolving Customer Experience, is now available. It looks at how we talk to customers, the content we provide to them, and the contexts […]

LavaCon Discount

If you’re still undecided about going to LavaCon (and why would you be?), here’s another incentive. You can get $100 off your registration using the discount code #RichardHamilton.

You can check out the conference, see who’s speaking, read the full program, and register at https://lavacon.org/2020.

There are pre-conference workshops on Friday and Saturday, October 23-24, […]

XML Press Authors at LavaCon 2020

This year, the LavaCon Conference will be a virtual event held from Friday, October 23, 2020, through Wednesday, October 28, 2020. You can register for the conference at https://lavacon.org/2020/registration/.

Rahel Anne Bailie, author, with Noz Urbina, of Content Strategy: Connecting the dots between business, brands, and benefits is presenting a talk titled The Holy Trifecta […]

Ray Walsh on the need to localize internal communications

Ray Walsh, author of Localizing Employee Communications will be chatting with Scott Abel on Tuesday, September 15 at 8AM PT and 11AM ET in a free webinar. You can register at BrightTALK to attend. If you’re not available at that time, you can register and view the webinar on demand later.

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Voice and Tone Strategy Review in STC Technical Communication

John Caldwell’s book Voice and Tone Strategy: Connecting with People through Content is reviewed in the August 2020 issue of STC Technical Communication by Janice (Ginny) Redish.

In her review, Redish calls his book “… a short book full of practical advice.” See the full review here, courtesy of the Society for Technical Communication.

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Why Content Localization Matters in Internal Communications

XML Press author Ray Walsh has just published an article on smarp.com titled Why content localization matters in internal communications.

The article explains how a good employee experience addresses employee needs and speaks their language.

Ray’s book, Localizing Employee Communications, is a practical guide to ending conventional communication practices that stand in the way of […]