An Uneven History of Content Strategy

XML Press author Rahel Anne Bailie has just published an essay, An Uneven History of Content Strategy, which traces the field content strategy starting from decades before anyone used the term “Content Strategy.” Her essay highlights the people and ideas that have coalesced into what we now call content strategy.

You will find references to […]

Information Energy 2019

XML Press authors Rahel Anne Bailie and Ray Gallon will be speaking at Information Energy 2019 in Amsterdam, April 11-12.

Rahel, author of Content Strategy: Connecting the dots between business, brand, and benefits, will be speaking at the conference. Her talk is titled, “The Mechanics behind Info 4.0: Content Operations.”

Ray, editor of The Language […]