Kevin P Nichols Discusses Performance Driven Content & Content Strategy

XML Press author Kevin P. Nichols is producing a series of videos on content strategy. The current video in the series, Performance-driven Content and Content Strategy, discusses the importance of performance-driven content for content marketing and content strategy.

Kevin is the author of Enterprise Content Strategy: A Project Guide. The video uses images from the […]

Interview with Scott Abel about The Language of Content Strategy

Roger Parker has just posted a summary of his interview with Scott Abel about The Language of Content Strategy. You can read the summary and listen to the entire interview in the article, Scott Abel Tells Why Content Strategy Matters on Roger’s blog, Published and Profitable.

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Enterprise Content Strategy: A Project Guide

Kevin P. Nichols’ Enterprise Content Strategy: A Project Guide is now available. This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization.

Enterprise Content Strategy draws on Kevin Nichols’ experience managing one of the largest and most successful […]

Discover the Language of Content Strategy

Learn how to make content strategy the foundation of your 2015 writing and marketing success. Roger Parker interviews Scott Abel, co-author of The Language of Content Strategy—a slim book that can make a big difference.

Roger will be interviewing Scott tomorrow, Tuesday, December 16th, at 4:00 PM EST. Whether you want to get better results […]

XML Press Authors at Content Agility 2013

Four XML Press authors are scheduled to speak at Content Agility 2013, which is being held in Gatwick (London), England, June 26-27:

Rahel Bailie and Noz Urbina, authors of Content Strategy: Connecting the dots between business, brand, and benefits. Sharon Burton, author of 8 Steps to Amazing Webinars. Eliot Kimber, author of DITA for Practitioners […]

Content Strategy: Connecting the dots between business, brand, and benefits

Rahel Anne Bailie and Noz Urbina’s new book, Content Strategy: Connecting the dots between business, brand, and benefits, is now available through book retailers worldwide, including Amazon.com and, in the US, BarnesandNoble.com. Published by XML Press, Content Strategy is now available in print and will be available in eBook format by mid-January.

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XML Press at LavaCon and Content Strategy Workshops

XML Press and several XML Press authors will be at LavaCon (October 6-9) and Content Strategy Workshops (October 9 – 10). The two events are co-located at the Hilton in Portland, Oregon.

XML Press will be running a bookstore at the conference offering a selection of books from LavaCon speakers and XML Press authors.

XML […]

The Content Pool

Alan J. Porter, author of the forthcoming book, WIKI: Grow Your Own for Fun and Profit, will be writing a second book for XML Press, The Content Pool: How to Identify, Organize, Manage, and Leverage Your Company’s Largest Hidden Asset.

Porter, a highly respected consultant with over 20 years experience in corporate […]