content strategy « XML Press

Kevin P Nichols Discusses Performance Driven Content & Content Strategy

By Richard Hamilton, on June 8th, 2015

XML Press author Kevin P. Nichols is producing a series of videos on content strategy. The current video in the series, Performance-driven Content and Content Strategy, discusses the importance of performance-driven content for content marketing and content strategy.

Kevin is the author of Enterprise Content Strategy: A Project Guide. The video uses images from the […]

Interview with Scott Abel about The Language of Content Strategy

By Richard Hamilton, on February 24th, 2015

Roger Parker has just posted a summary of his interview with Scott Abel about The Language of Content Strategy. You can read the summary and listen to the entire interview in the article, Scott Abel Tells Why Content Strategy Matters on Roger’s blog, Published and Profitable.

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Enterprise Content Strategy: A Project Guide

By Richard Hamilton, on January 9th, 2015

Kevin P. Nichols’ Enterprise Content Strategy: A Project Guide is now available. This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization.

Enterprise Content Strategy draws on Kevin Nichols’ experience managing one of the largest and most successful […]

Discover the Language of Content Strategy

By Richard Hamilton, on December 15th, 2014

Learn how to make content strategy the foundation of your 2015 writing and marketing success. Roger Parker interviews Scott Abel, co-author of The Language of Content Strategy—a slim book that can make a big difference.

Roger will be interviewing Scott tomorrow, Tuesday, December 16th, at 4:00 PM EST. Whether you want to get better results […]

XML Press Authors at Content Agility 2013

By Richard Hamilton, on March 14th, 2013

Four XML Press authors are scheduled to speak at Content Agility 2013, which is being held in Gatwick (London), England, June 26-27:

Rahel Bailie and Noz Urbina, authors of Content Strategy: Connecting the dots between business, brand, and benefits. Sharon Burton, author of 8 Steps to Amazing Webinars. Eliot Kimber, author of DITA for Practitioners […]

Content Strategy: Connecting the dots between business, brand, and benefits

By Richard Hamilton, on January 3rd, 2013

Rahel Anne Bailie and Noz Urbina’s new book, Content Strategy: Connecting the dots between business, brand, and benefits, is now available through book retailers worldwide, including Amazon.com and, in the US, BarnesandNoble.com. Published by XML Press, Content Strategy is now available in print and will be available in eBook format by mid-January.

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XML Press at LavaCon and Content Strategy Workshops

By Richard Hamilton, on September 25th, 2012

XML Press and several XML Press authors will be at LavaCon (October 6-9) and Content Strategy Workshops (October 9 – 10). The two events are co-located at the Hilton in Portland, Oregon.

XML Press will be running a bookstore at the conference offering a selection of books from LavaCon speakers and XML Press authors.

XML […]

The Content Pool

By Richard Hamilton, on May 19th, 2010

Alan J. Porter, author of the forthcoming book, WIKI: Grow Your Own for Fun and Profit, will be writing a second book for XML Press, The Content Pool: How to Identify, Organize, Manage, and Leverage Your Company’s Largest Hidden Asset.

Porter, a highly respected consultant with over 20 years experience in corporate […]

“I love the examples you give from both the real world and pop culture”
Lee Engfer, editor and writer at Mayo Clinic

Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook)

“Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”
Libor Safar, Full review at Multilingual Magazine

Front cover of Localizing Employee Communications

Localizing Employee Communications: A Handbook by Ray Walsh. $24.95

Structured Writing: Rhetoric and Process by Mark Baker. $39.95 (print) $24.95 (ebook)

“Superb book for any writer”
– Review on Amazon

Front cover of The Insider's Guide to Technical Writing

The Insider's Guide to Technical Writing, 2nd Edition by Krista VanLaan. $35.95

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