Kevin P Nichols Discusses Performance Driven Content & Content Strategy

By Richard Hamilton, on June 8th, 2015

XML Press author Kevin P. Nichols is producing a series of videos on content strategy. The current video in the series, Performance-driven Content and Content Strategy, discusses the importance of performance-driven content for content marketing and content strategy.

Kevin is the author of Enterprise Content Strategy: A Project Guide. The video uses images from the book and introduces some of the concepts explored in it.

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