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On Wednesday August 14, at 10:00PDT, 1:00EDT, Paula Land and Elliott Risch of Enterprise Knowledge will join Scott Abel in a Bright Talk webinar exploring the power of artificial intelligence as a content analysis tool. Many content strategists are leveraging AI in content creation, yet its potential to revolutionize content audits remains largely untapped. Content […] The website for the book The Language of Content Strategy is now back online at https://thelanguageofcontentstrategy.com. You can view all of the terms in the book and the biographies of contributors at this site, plus there are links to purchase the print or ebook edition. […] The Society for Technical Communication (STC) Rochester chapter is featuring Intelligent Content: A Primer, by Ann Rockley, Charles Cooper, and Scott Abel, in the latest edition of its discussion series about technical communications books. This virtual event is Thursday, January 18 2024 at 6pm EST. You can sign up for a free ticket at […] Learn about the need to standardize in order to personalize your content. Thursday, July 21, at 8AM PT / 11AM ET Join Patrick Bosek and Scott Abel for a chat with global content strategy expert and author of the The Personalization Paradox, Val Swisher, to discover the secret to personalizing content experiences at scale. You’ll […] The new book from Val Swisher and Regina Lynn Preciado, The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale, is now available. According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase, and 25% said that personalization plays a […] 50% off ($9.95) through March 15, 2021, at the XML Press eBook Store The latest book from Alan J. Porter, The CX Trinity: Customers, Content, Context: Musings and Observations on the Dvolving Customer Experience, is now available. It looks at how we talk to customers, the content we provide to them, and the contexts […] If you’re still undecided about going to LavaCon (and why would you be?), here’s another incentive. You can get $100 off your registration using the discount code #RichardHamilton. You can check out the conference, see who’s speaking, read the full program, and register at https://lavacon.org/2020. There are pre-conference workshops on Friday and Saturday, October 23-24, […] XML Press author Rahel Anne Bailie has just published an essay, An Uneven History of Content Strategy, which traces the field content strategy starting from decades before anyone used the term “Content Strategy.” Her essay highlights the people and ideas that have coalesced into what we now call content strategy. You will find references to […] John Caldwell’s book Voice and Tone Strategy: Connecting with People through Content is reviewed in the August 2020 issue of STC Technical Communication by Janice (Ginny) Redish. In her review, Redish calls his book “… a short book full of practical advice.” See the full review here, courtesy of the Society for Technical Communication. […] Join XML Press author John Caldwell for a Voice and Tone Summit on Thursday, February 27, 2020, at 5:30 PM at ServiceNow, 4810 Eastgate Mall, San Diego, CA. For details and to sign up go to San Diego Content Strategy Meetup. John will discuss the voice and tone strategy building blocks and frameworks in his […] |
“I love the examples you give from both the real world and pop culture”
Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook) “Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”  Localizing Employee Communications: A Handbook by Ray Walsh. $24.95
Structured Writing: Rhetoric and Process by Mark Baker. $39.95 (print) $24.95 (ebook) “Superb book for any writer”  The Insider's Guide to Technical Writing, 2nd Edition by Krista VanLaan. $35.95 |
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