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The Personalization Paradox

By Richard Hamilton, on March 8th, 2021

The new book from Val Swisher and Regina Lynn Preciado, The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale, is now available.

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase, and 25% said that personalization plays a […]

The CX Trinity: Customers, Content, Context

By Richard Hamilton, on February 16th, 2021

50% off ($9.95) through March 15, 2021, at the XML Press eBook Store

The latest book from Alan J. Porter, The CX Trinity: Customers, Content, Context: Musings and Observations on the Dvolving Customer Experience, is now available. It looks at how we talk to customers, the content we provide to them, and the contexts […]

LavaCon Discount

By Richard Hamilton, on October 19th, 2020

If you’re still undecided about going to LavaCon (and why would you be?), here’s another incentive. You can get $100 off your registration using the discount code #RichardHamilton.

You can check out the conference, see who’s speaking, read the full program, and register at https://lavacon.org/2020.

There are pre-conference workshops on Friday and Saturday, October 23-24, […]

XML Press Authors at LavaCon 2020

By Richard Hamilton, on October 13th, 2020

This year, the LavaCon Conference will be a virtual event held from Friday, October 23, 2020, through Wednesday, October 28, 2020. You can register for the conference at https://lavacon.org/2020/registration/.

Rahel Anne Bailie, author, with Noz Urbina, of Content Strategy: Connecting the dots between business, brands, and benefits is presenting a talk titled The Holy Trifecta […]

Ray Walsh on the need to localize internal communications

By Richard Hamilton, on September 11th, 2020

Ray Walsh, author of Localizing Employee Communications will be chatting with Scott Abel on Tuesday, September 15 at 8AM PT and 11AM ET in a free webinar. You can register at BrightTALK to attend. If you’re not available at that time, you can register and view the webinar on demand later.

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Voice and Tone Strategy Review in STC Technical Communication

By Richard Hamilton, on August 7th, 2020

John Caldwell’s book Voice and Tone Strategy: Connecting with People through Content is reviewed in the August 2020 issue of STC Technical Communication by Janice (Ginny) Redish.

In her review, Redish calls his book “… a short book full of practical advice.” See the full review here, courtesy of the Society for Technical Communication.

[…]

Why Content Localization Matters in Internal Communications

By Richard Hamilton, on May 29th, 2020

XML Press author Ray Walsh has just published an article on smarp.com titled Why content localization matters in internal communications.

The article explains how a good employee experience addresses employee needs and speaks their language.

Ray’s book, Localizing Employee Communications, is a practical guide to ending conventional communication practices that stand in the way of […]

Getting the Tone Right: Voice and Tone Online Event

By Richard Hamilton, on May 18th, 2020

Content Strategy Los Angeles is hosting a meetup featuring Oz Chen, Senior UX Writer at Credit Karma and XML Press author John Caldwell on Friday, May 22, 2020, from 10:30 AM to noon (Pacific Daylight Time (PDT)). For details and to sign up go to Content Strategy Los Angeles Meetup.

John will discuss the voice […]

XML Press at STC Summit 2020

By Richard Hamilton, on May 18th, 2020

STC Summit 2020 is starting this week. As part of this event, XML Press is running a virtual bookstore. If you’re attending STC Summit, you will find the bookstore in the Virtual Expo Hall. The bookstore contains curated books that have been recommended by STC members, reviewed in STC Techcomm, or written by speakers, […]

New from XML Press: XProc 3.0 Programmer Reference

By Richard Hamilton, on April 21st, 2020

The latest book in our series of XML-related publications, XProc 3.0 Programmer Reference by Erik Siegel, is now generally available in ebook and print form through online book sellers worldwide.

XProc 3.0 Programmer Reference introduces XProc 3.0, which is a programming language for processing XML, JSON, and other documents. XProc chains conversions and other […]

“I love the examples you give from both the real world and pop culture”
Lee Engfer, editor and writer at Mayo Clinic

Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook)

“Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”
Libor Safar, Full review at Multilingual Magazine

Front cover of Localizing Employee Communications

Localizing Employee Communications: A Handbook by Ray Walsh. $24.95

Structured Writing: Rhetoric and Process by Mark Baker. $39.95 (print) $24.95 (ebook)

“Superb book for any writer”
– Review on Amazon

Front cover of The Insider's Guide to Technical Writing

The Insider's Guide to Technical Writing, 2nd Edition by Krista VanLaan. $35.95

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