Contents

Webinar: Effective Storytelling in Personalization

By , on May 20th, 2025

Join Alan J Porter, founder and chief of The Content Pool, as he delves into the transformative power of effective storytelling within the realm of content personalization. Discover what makes a story not just good but impactful and how it can be tailored to resonate on a personal level with your audience.

In this engaging […]

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Content Personalization: 2024 and Beyond

By , on December 9th, 2024

Kevin Nichols, author of Enterprise Content Strategy: A Project Guide is giving a free webinar on Tuesday, December 10, 2024, 10AM PST on the impact of current trends in personalization, including the impact that artificial intelligence and other technologies are having.

This webinar provides an overview of:

* The developments in personalization during 2024 and […]

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Understanding the (Content) Personalization Paradox

By , on July 18th, 2022

Learn about the need to standardize in order to personalize your content.

Thursday, July 21, at 8AM PT / 11AM ET

Join Patrick Bosek and Scott Abel for a chat with global content strategy expert and author of the The Personalization Paradox, Val Swisher, to discover the secret to personalizing content experiences at scale. You’ll […]

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The Personalization Paradox

By , on March 8th, 2021

The new book from Val Swisher and Regina Lynn Preciado, The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale, is now available.

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase, and 25% said that personalization plays a […]

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