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On Wednesday August 14, at 10:00PDT, 1:00EDT, Paula Land and Elliott Risch of Enterprise Knowledge will join Scott Abel in a Bright Talk webinar exploring the power of artificial intelligence as a content analysis tool. Many content strategists are leveraging AI in content creation, yet its potential to revolutionize content audits remains largely untapped. Content […] The website for the book The Language of Content Strategy is now back online at https://thelanguageofcontentstrategy.com. You can view all of the terms in the book and the biographies of contributors at this site, plus there are links to purchase the print or ebook edition. […] The Society for Technical Communication (STC) Rochester chapter is featuring Intelligent Content: A Primer, by Ann Rockley, Charles Cooper, and Scott Abel, in the latest edition of its discussion series about technical communications books. This virtual event is Thursday, January 18 2024 at 6pm EST. You can sign up for a free ticket at […] The second edition of Content Audits and Inventories: A Handbook for Content Analysis, by veteran content strategist Paula Land, is now available. This edition updates and expands the first edition, focusing on the importance of the strategic, as well as the tactical, aspects of the content audit. It includes expanded chapters on planning and […] Join Megan Gilhooly and Scott Abel on Tuesday, February 2, 2021, as they chat with John Kearney about cybersecurity and technical writing. Kearney will share lessons he learned teaching cybersecurity practitioners how to make their communication accessible to others. He’ll discuss tactics technical writers can use to create error messages useful to consumers but not […] John Caldwell’s book Voice and Tone Strategy: Connecting with People through Content is reviewed in the August 2020 issue of STC Technical Communication by Janice (Ginny) Redish. In her review, Redish calls his book “… a short book full of practical advice.” See the full review here, courtesy of the Society for Technical Communication. […] XML Press author Ray Walsh has just published an article on smarp.com titled Why content localization matters in internal communications. The article explains how a good employee experience addresses employee needs and speaks their language. Ray’s book, Localizing Employee Communications, is a practical guide to ending conventional communication practices that stand in the way of […] Content Strategy Los Angeles is hosting a meetup featuring Oz Chen, Senior UX Writer at Credit Karma and XML Press author John Caldwell on Friday, May 22, 2020, from 10:30 AM to noon (Pacific Daylight Time (PDT)). For details and to sign up go to Content Strategy Los Angeles Meetup. John will discuss the voice […] |
“I love the examples you give from both the real world and pop culture”
Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook) “Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”  Localizing Employee Communications: A Handbook by Ray Walsh. $24.95
Structured Writing: Rhetoric and Process by Mark Baker. $39.95 (print) $24.95 (ebook) “Superb book for any writer”  The Insider's Guide to Technical Writing, 2nd Edition by Krista VanLaan. $35.95 |
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