SoftXML - Experience the power of xml-based websites from the experts.

Content Strategy: Connecting the dots between business, brand, and benefits

Rahel Anne Bailie and Noz Urbina’s new book, Content Strategy: Connecting the dots between business, brand, and benefits, is now available through book retailers worldwide, including Amazon.com and, in the US, BarnesandNoble.com. Published by XML Press, Content Strategy is now available in print and will be available in eBook format by mid-January.

[…]

Content Strategy: Connecting the dots between business, brand, and benefits

An excerpt from Rahel Anne Bailie and Noz Urbina’s forthcoming book, Content Strategy: Connecting the dots between business, brand, and benefits” is available at Firehead.net.

If you’ve been asked to get funding for a content strategy initiative and need to build a compelling case, if you’ve been approached by your staff to implement a content […]