Content Strategy « XML Press

Content Strategy: Connecting the dots between business, brand, and benefits

By Richard Hamilton, on January 3rd, 2013

Rahel Anne Bailie and Noz Urbina’s new book, Content Strategy: Connecting the dots between business, brand, and benefits, is now available through book retailers worldwide, including Amazon.com and, in the US, BarnesandNoble.com. Published by XML Press, Content Strategy is now available in print and will be available in eBook format by mid-January.

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Content Strategy: Connecting the dots between business, brand, and benefits

By Richard Hamilton, on December 11th, 2012

An excerpt from Rahel Anne Bailie and Noz Urbina’s forthcoming book, Content Strategy: Connecting the dots between business, brand, and benefits” is available at Firehead.net.

If you’ve been asked to get funding for a content strategy initiative and need to build a compelling case, if you’ve been approached by your staff to implement a content […]

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The Insider's Guide to Technical Writing, 2nd Edition by Krista VanLaan. $35.95

Contents

Content Strategy: Connecting the dots between business, brand, and benefits

Content Strategy: Connecting the dots between business, brand, and benefits

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