Localization « XML Press

Interview with Ray Walsh, author of Localizing Employee Communications

By Richard Hamilton, on May 3rd, 2023

Ray Walsh, author of Localizing Employee Communications: A Handbook, sat down with us (virtually) for an interview to discuss his book, the importance of employee communications in a global corporation, and how the strategies and tactics he discusses in the book can apply beyond internal corporate communications.

A unique aspect of Localizing Employee Communications […]

The Personalization Paradox

By Richard Hamilton, on March 8th, 2021

The new book from Val Swisher and Regina Lynn Preciado, The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale, is now available.

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase, and 25% said that personalization plays a […]

Ray Walsh on the need to localize internal communications

By Richard Hamilton, on September 11th, 2020

Ray Walsh, author of Localizing Employee Communications will be chatting with Scott Abel on Tuesday, September 15 at 8AM PT and 11AM ET in a free webinar. You can register at BrightTALK to attend. If you’re not available at that time, you can register and view the webinar on demand later.

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Why Content Localization Matters in Internal Communications

By Richard Hamilton, on May 29th, 2020

XML Press author Ray Walsh has just published an article on smarp.com titled Why content localization matters in internal communications.

The article explains how a good employee experience addresses employee needs and speaks their language.

Ray’s book, Localizing Employee Communications, is a practical guide to ending conventional communication practices that stand in the way of […]

Interview with Kit Brown-Hoekstra, author of The Language of Localization

By Richard Hamilton, on November 16th, 2017

STC’s notebook has just published an interview with Kit Brown-Hoekstra, editor of the new book, The Language of Localization, The latest book in The Content Wrangler Content Strategy Book Series.

In the interview, Kit describes the making of the book and some of the challenges and rewards of creating a book that compiles contributions from […]

The Language of Localization

By Richard Hamilton, on October 27th, 2017

The Language of Localization, the latest book in The Content Wrangler Content Strategy Book Series, will be released on November 1, 2017, and available through print and ebook retailers worldwide.

The Language of Localization defines 52 terms that every business professional should know, even professionals who do not specialize in localization. In […]

“I love the examples you give from both the real world and pop culture”
Lee Engfer, editor and writer at Mayo Clinic

Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook)

“Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”
Libor Safar, Full review at Multilingual Magazine