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Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer shows you why you should know about intelligent content, opens the door to new ways of thinking about your content, and gets you started down […] All XML Press ebooks are on sale through September 18 at the XML Press eBook Store. Save 50% on all ebooks and 60% on any order greater than $100. Use the discount code B2S5 or the link above, which includes the discount code. The sale also includes titles from O’Reilly, Wiley, A Book Apart, Rosenfeld, […] This year’s Information Development World offers keynote talks from Brandon Schauer and Lisa Welchman, and featured presentations from George Gopen, Robert Glushko, Robert Rose, and Carmen Simon. There will be six parallel tracks, covering DITA, Medical Devices, Content, Language and Culture, Content Engineering, and Content Marketing. Current and future XML Press authors Scott Abel, […] MadCap Flare for Programmers: A guide to getting the most from Flare shows how MadCap Flare manages and parses content and how you can interact with Flare outside the user interface. It introduces the structure of Flare content files and Flare output files, such as HTML5 help, and shows how you can manipulate those […] XML Press author Kevin P. Nichols is producing a series of videos on content strategy. The current video in the series, Performance-driven Content and Content Strategy, discusses the importance of performance-driven content for content marketing and content strategy. Kevin is the author of Enterprise Content Strategy: A Project Guide. The video uses images from the […] Roger Parker has just posted a summary of his interview with Scott Abel about The Language of Content Strategy. You can read the summary and listen to the entire interview in the article, Scott Abel Tells Why Content Strategy Matters on Roger’s blog, Published and Profitable. […] Kevin P. Nichols’ Enterprise Content Strategy: A Project Guide is now available. This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols’ experience managing one of the largest and most successful […] Learn how to make content strategy the foundation of your 2015 writing and marketing success. Roger Parker interviews Scott Abel, co-author of The Language of Content Strategy—a slim book that can make a big difference. Roger will be interviewing Scott tomorrow, Tuesday, December 16th, at 4:00 PM EST. Whether you want to get better results […] The Content Wrangler has a free sample chapter from Paula Land’s new book, Content Audits and Inventories. Successful content strategy projects start with a thorough assessment of the current state of all content assets — their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit […] XML Press will be at Information Development World this week (October 22-24, 2014). XML Press authors Scott Abel, Rahel Anne Bailie, Paula Land, Kevin Nichols, Val Swisher, and Leigh White will be speaking at the show. We will have books from XML Press and other publishers, including books from many of the other speakers at […] |
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Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook) “Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”  Localizing Employee Communications: A Handbook by Ray Walsh. $24.95
Structured Writing: Rhetoric and Process by Mark Baker. $39.95 (print) $24.95 (ebook) “Superb book for any writer”  The Insider's Guide to Technical Writing, 2nd Edition by Krista VanLaan. $35.95 |
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