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The Society for Technical Communication (STC) journal, Technical Communication, has published a review of Bette Frick’s Business Matters: A Freelancer’s Guide to Business Success in Any Economy. From the review, written by Kristin Kirkham-Broadhead, “Frick writes in a refreshing tone with her blatant honesty, showcasing the roller coaster of emotions you deal with in […] Lisa Park of Extractable has just posted a review of Intelligent Content: A Primer. From the review: “Intelligent Content: A Primer, goes into quite a bit of detail—and includes a fair amount of research—to explain how you’ll benefit from this type of content. It includes three brief case studies, highlighting an investment bank, medical device […] In a new interview at contentful.com, Rick Yagodich, author of Author Experience, discusses the importance of making sure content management software and practices provide an environment for authors that maximizes their effectiveness and efficiency. In the article, Yagodich says, “The most valuable assets within any company are its people, its proprietary processes, its ways […] The Content Wrangler is conducting research to determine how large organizations create and manage technical communication content and deliver it to those who need it. This survey is designed to identify the biggest challenges in our industry, the types of techniques, tools, and standards we use, and what we plan to do to improve […] Mark Baker’s Every Page is Page One has been named one of 17+ Books to Give Your Favorite Content Marketer this Season in a Content Marketing Institute article written by Roger C. Parker. According to Parker, “Mark Baker addresses how the Internet has changed the way people seek information and what it means for content […] A Practical Guide to XLIFF 2.0 introduces the OASIS XLIFF standard. Companies use XLIFF to standardize the exchange of source and localized content with localization and translation vendors. You will learn how to get the most from the XLIFF standard, use best practices in your translation workflow, extend XLIFF, and use the XLIFF modules. […] 
XML Press is pleased to be a sponsor for the MadWorld Technical Communication and Content Strategy Conference, which will return to San Diego, April 10-12, 2016 Returning for its fourth year, the MadWorld 2016 technical communication and content strategy conference will take place on the shores of Mission Bay in beautiful San Diego, California. […] Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer shows you why you should know about intelligent content, opens the door to new ways of thinking about your content, and gets you started down […] All XML Press ebooks are on sale through September 18 at the XML Press eBook Store. Save 50% on all ebooks and 60% on any order greater than $100. Use the discount code B2S5 or the link above, which includes the discount code. The sale also includes titles from O’Reilly, Wiley, A Book Apart, Rosenfeld, […] This year’s Information Development World offers keynote talks from Brandon Schauer and Lisa Welchman, and featured presentations from George Gopen, Robert Glushko, Robert Rose, and Carmen Simon. There will be six parallel tracks, covering DITA, Medical Devices, Content, Language and Culture, Content Engineering, and Content Marketing. Current and future XML Press authors Scott Abel, […] |
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Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook) “Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”  Localizing Employee Communications: A Handbook by Ray Walsh. $24.95
Structured Writing: Rhetoric and Process by Mark Baker. $39.95 (print) $24.95 (ebook) “Superb book for any writer”  The Insider's Guide to Technical Writing, 2nd Edition by Krista VanLaan. $35.95 |
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