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Learn about the need to standardize in order to personalize your content. Thursday, July 21, at 8AM PT / 11AM ET Join Patrick Bosek and Scott Abel for a chat with global content strategy expert and author of the The Personalization Paradox, Val Swisher, to discover the secret to personalizing content experiences at scale. You’ll […] The first edition of Krista Van Laan’s popular book The Insider’s Guide to Technical Writing has guided a generation of technical writers who are either starting out or seeking to take their skills to the next level. This classic has now been updated for the technical writer of today. Today’s tech writers truly are […] On February 16, 2022, STC is offering a one-hour webinar titled Writing a Successful Book Proposal. The webinar will be hosted by Richard Hamilton, author of Managing Writers and publisher at XML Press. The webinar will cover the information publishers want to see in a proposal and the factors they look at in evaluating […] Val Swisher, author of Global Content Strategy and The Personalization Paradox, will be speaking at Content Marketing World 2021, which is being held both in-person and virtually this year. Her talk is titled AI is for Analysis and Insights: Using Three AI Analytic Models and will be part of the virtual track at 11:00am EDT, […] XML Press author Robert Delwood, author of The Secret Life of Word, will present a webinar about how to get started documenting application programming interfaces (APIs). This free webinar, which is part of Scott Abel’s Bright Talk webinar series, will be held on Tuesday, April 13, 2020, at 11:00am EDT (8:00am PDT). You can sign […] The new book from Val Swisher and Regina Lynn Preciado, The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale, is now available. According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase, and 25% said that personalization plays a […] 50% off ($9.95) through March 15, 2021, at the XML Press eBook Store The latest book from Alan J. Porter, The CX Trinity: Customers, Content, Context: Musings and Observations on the Dvolving Customer Experience, is now available. It looks at how we talk to customers, the content we provide to them, and the contexts […] Join Megan Gilhooly and Scott Abel on Tuesday, February 2, 2021, as they chat with John Kearney about cybersecurity and technical writing. Kearney will share lessons he learned teaching cybersecurity practitioners how to make their communication accessible to others. He’ll discuss tactics technical writers can use to create error messages useful to consumers but not […] If you’re still undecided about going to LavaCon (and why would you be?), here’s another incentive. You can get $100 off your registration using the discount code #RichardHamilton. You can check out the conference, see who’s speaking, read the full program, and register at https://lavacon.org/2020. There are pre-conference workshops on Friday and Saturday, October 23-24, […] This year, the LavaCon Conference will be a virtual event held from Friday, October 23, 2020, through Wednesday, October 28, 2020. You can register for the conference at https://lavacon.org/2020/registration/. Rahel Anne Bailie, author, with Noz Urbina, of Content Strategy: Connecting the dots between business, brands, and benefits is presenting a talk titled The Holy Trifecta […] |
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Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook) “Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”  Localizing Employee Communications: A Handbook by Ray Walsh. $24.95
Structured Writing: Rhetoric and Process by Mark Baker. $39.95 (print) $24.95 (ebook) “Superb book for any writer”  The Insider's Guide to Technical Writing, 2nd Edition by Krista VanLaan. $35.95 |
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