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Interview with The Content Wrangler

STC Notebook just published an in-depth interview with Scott Abel, The Content Wrangler.

Scott is, as usual, entertaining and blunt. He provides a behind-the-scenes look at how the books in the The Content Wrangler Content Strategy Book Series are developed, and he also gives his take on current trends in content strategy, how to get […]

XML Press at STC Summit-2018

This year, once again, XML Press will run the bookstore at STC Summit. We will have a selection of books from XML Press and other publishers, including new titles from Rosenfeld and Stylus. And there will be specials and giveaways. If you’re at the Summit, stop by the bookstore and say hello.

XML Press authors […]

Review of Intelligent Content: A Primer

Lisa Park of Extractable has just posted a review of Intelligent Content: A Primer.

From the review: “Intelligent Content: A Primer, goes into quite a bit of detail—and includes a fair amount of research—to explain how you’ll benefit from this type of content. It includes three brief case studies, highlighting an investment bank, medical device […]

Intelligent Content: A Primer — UPDATE

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.

Intelligent Content: A Primer shows you why you should know about intelligent content, opens the door to new ways of thinking about your content, and gets you started down […]

Interview with Scott Abel about The Language of Content Strategy

Roger Parker has just posted a summary of his interview with Scott Abel about The Language of Content Strategy. You can read the summary and listen to the entire interview in the article, Scott Abel Tells Why Content Strategy Matters on Roger’s blog, Published and Profitable.

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Discover the Language of Content Strategy

Learn how to make content strategy the foundation of your 2015 writing and marketing success. Roger Parker interviews Scott Abel, co-author of The Language of Content Strategy—a slim book that can make a big difference.

Roger will be interviewing Scott tomorrow, Tuesday, December 16th, at 4:00 PM EST. Whether you want to get better results […]