Most Influential Techcomm

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 Latest News (XML Press)

LavaCon 2016 Dublin

The LavaCon Conference on Content Strategy and TechComm Management will be held in Dublin, Ireland, June 5-8, 2016. The conference features several XML Press authors:

  • Rahel Anne Bailie: Ambassadors for the United Nations of Content: Advocacy and Negotiation, and Strategist, Consultant, Trusted Advisor: Which Are You and Why Does it Matter?
  • Charles Cooper: Virtual Reality and Augmented Reality in Technical Communication and Postcards from the Edge: Looking Back and Looking Forward
  • Char James-Tanny: Pre-conference Workshop, Accessibility Matters: Making Your Products Available to Everyone
  • Ann Rockley: Intelligent Content Comes of Age: Skills Intelligent Content Strategists Need as the Discipline Matures
  • Noz Urbina: Pre-conference Workshop, Modelling Adaptive Content for Multiple Channels and Why We Crave Semantic, Structured Content

In addition, Rahel Anne Bailie, Charles Cooper, and Noz Urbina will participate in a closing panel titled, The Dawn of the Generational–ized and Cultural–ized User Experience.

Conference registration is now open. More information is available here.

 Latest News (Book Review,XML Press)

Business Matters reviewed by STC Technical Communication

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The Society for Technical Communication (STC) journal, Technical Communication, has published a review of Bette Frick’s Business Matters: A Freelancer’s Guide to Business Success in Any Economy.

From the review, written by Kristin Kirkham-Broadhead, “Frick writes in a refreshing tone with her blatant honesty, showcasing the roller coaster of emotions you deal with in creating and maintaining your own business. She starts off with a soul-searching questionnaire that makes you look hard at your own life to see if being an independent is right for you. And although you don’t get to calculate a score, by the time you think through all of the questions, you know the right answer…. I suggest you pick up Business Matters. You’ll certainly learn more about yourself and which path is right for you.”

For more information, go to the book page for Business Matters. The full review is re-posted here.

 Latest News (Book Review,Content Strategy)

Review of Intelligent Content: A Primer

9781937434465-cvr-Front-165x255Lisa Park of Extractable has just posted a review of Intelligent Content: A Primer.

From the review: “Intelligent Content: A Primer, goes into quite a bit of detail—and includes a fair amount of research—to explain how you’ll benefit from this type of content. It includes three brief case studies, highlighting an investment bank, medical device company and HMO, to further illustrate the benefits of designing content that’s modular, structured, reusable, format free and semantically rich. These benefits include increased sales, a reduction in campaign development time and better customer satisfaction.”

For more information, visit the book page for Intelligent Content.

 Latest News (Book Review)

Interview with Author Experience author, Rick Yagodich

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In a new interview at contentful.com, Rick Yagodich, author of Author Experience, discusses the importance of making sure content management software and practices provide an environment for authors that maximizes their effectiveness and efficiency.

In the article, Yagodich says, “The most valuable assets within any company are its people, its proprietary processes, its ways of doing things. These constitute the company’s competitive advantage. Any software needs to support these assets, not overrule them. The CMS needs to be pliable; to adapt to the content authors’ needs.

Instead, most editorial teams today are stuck with publishing tools that look downright alien, their functionality driven by the logic of technical development.”

Among other topics, Yagodich discusses Markdown vs. WYSIWYG, structured writing (and why authors dislike structured writing), content management systems (and why authors dislike them), and the role of mobile in content creation.

 Latest News (Tech Comm)

2016 TechComm Benchmarking Survey

Technical Communication Benchmarking Survey Cover

The Content Wrangler is conducting research to determine how large organizations create and manage technical communication content and deliver it to those who need it. This survey is designed to identify the biggest challenges in our industry, the types of techniques, tools, and standards we use, and what we plan to do to improve our offerings in the future.

The survey contains several question types (multiple choice, short comment, etc.) and should take approximately 10 minutes to complete.

Everyone who completes the survey will receive a free summary of the research findings (via email shortly after the findings are published).

Click here for the survey

 Latest News (XML Press)

Every Page is Page One on CMI Holiday Gift List

Mark Baker’s Every Page is Page One has been named one of 17+ Books to Give Your Favorite Content Marketer this Season in a Content Marketing Institute article written by Roger C. Parker.

According to Parker, “Mark Baker addresses how the Internet has changed the way people seek information and what it means for content […]

 Latest News (XML Press)

A Practical Guide to XLIFF 2.0

A Practical Guide to XLIFF 2.0 introduces the OASIS XLIFF standard. Companies use XLIFF to standardize the exchange of source and localized content with localization and translation vendors.

You will learn how to get the most from the XLIFF standard, use best practices in your translation workflow, extend XLIFF, and use the XLIFF modules.

[…]

 Latest News (MadCap Flare,XML Press)

MadWorld Conference — April 10-12, 2016

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XML Press is pleased to be a sponsor for the MadWorld Technical Communication and Content Strategy Conference, which will return to San Diego, April 10-12, 2016

Returning for its fourth year, the MadWorld 2016 technical communication and content strategy conference will take place on the shores of Mission Bay in beautiful San Diego, California.

[…]

 Latest News (Content Strategy)

Intelligent Content: A Primer — UPDATE

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.

Intelligent Content: A Primer shows you why you should know about intelligent content, opens the door to new ways of thinking about your content, and gets you started down […]

 Latest News (Sale,XML Press)

Back-to-School Sale on eBooks

All XML Press ebooks are on sale through September 18 at the XML Press eBook Store. Save 50% on all ebooks and 60% on any order greater than $100.

Use the discount code B2S5 or the link above, which includes the discount code.

The sale also includes titles from O’Reilly, Wiley, A Book Apart, Rosenfeld, […]