On the Internet there are countless paths, but no starting place. In that environment, every page is page one, and every search yields a new page one. We may organize our content into highly-structured containers with multiple levels of painstakingly designed hierarchies, but once we put it on the web, our readers will probably find it with a search, which means they will end up dropped onto some page in the middle of that beautiful structure.
Every Page is Page One faces that reality head-on, explains why you need to start looking at your content differently, and shows you how to develop and deliver content in the real world of ubiquitous search.
Author Mark Baker has posted the annotated table of contents for his book at: EveryPageisPageOne.com. You can go there, check it out, and add comments. Once the book is published, we will select one person at random from the commenters and give him or her a free copy of the book.
XML Press has expanded eBook distribution through O’Reilly Media. Our expanded distribution includes distribution directly through the O’Reilly eBookstore as well as distribution through Amazon, Barnes and Noble, Apple, Google, Kobo, Safari books, Scribd, and many more.
The books are rolling out over the next week, so if you don’t see a title in your favorite eBook store, it should there in just a few days.
We have also added several new titles in eBook form, including:
If you’ve purchased eBooks directly from us in the past using our Gumroad links, we will continue to support those eBooks and provide updates through Gumroad.
Content Agility 2013 is Europe’s largest event bringing together Content Strategy, Structured Content, and Component CMS under one roof. The Content Agility (also known as “Congility”) conferences began in 2006 as X-Pubs, which looked at existing business justifications for XML. The conference has expanded to encompass a much broader range of topics, including content strategy, integration, and lifecycle issues.
If you need to build a business case, sponsor a content strategy project, or simply need to understand the potential benefit of content strategy for your company, this is the book for you. Written by industry-leading content strategists Noz Urbina and Rahel Anne Bailie, Content Strategy: Connecting the dots between business, brand, and benefits focuses on the needs of decision makers, department heads, project managers, and anyone who needs to make an informed decision about business-critical content.
If you’ve been asked to get funding for a content strategy initiative and need to build a compelling case, if you’ve been approached by your staff to implement a content strategy and want to know the business benefits, or if you’ve been asked to sponsor a content strategy project and don’t know what one is, this book is for you.
The book is available for pre-order now at Barnes and Noble and will be generally available on December 28, 2012.
Next Thursday, November 1, I will be presenting a live Society for Technical Communication (STC) webinar titled, Choosing an XML Standard: The Case for DocBook.
Selecting an XML standard can be confusing and frustrating. It can be difficult to separate the hype from the substance as you look at various options. This webinar makes the [...]
XML Press and several XML Press authors will be at LavaCon (October 6-9) and Content Strategy Workshops (October 9 – 10). The two events are co-located at the Hilton in Portland, Oregon.
XML Press will be running a bookstore at the conference offering a selection of books from LavaCon speakers and XML Press authors.
The second edition of Anne Gentle’s Conversation and Community: The Social Web for Documentation is now generally available.
The second edition contains new chapters on building a content strategy, analyzing web techniques, and developing an open source strategy. Along with a greatly expanded bibliography and updates throughout, there are more interviews and more case studies.
Whether you’ve accidentally stumbled into this field or have purposefully selected technical writing to be your career, Krista Van Laan’s The Insider’s Guide to Technical Writing is a handy reference book to keep in your drawer.
As a beginner tech writer, I found this book (which I was given to review) supremely useful in giving [...]
Anne Gentle has just finished the second edition of Conversation and Community: The Social Web for Documentation, and we expect the book to be available by the end of June.
To celebrate we are offering a free preview and are holding a drawing to give two lucky people free copies of the new [...]
