Val Swisher « XML Press

Why “Good Enough” Content Is No Longer Good Enough

By Richard Hamilton, on December 9th, 2024

Val Swisher, author of Global Content Strategy: A Primer and The Personalization Paradox, is giving a free webinar on Thursday, December 12, 2024, at 8:00AM PST.

The quality of your content is the most important factor in how well your artificial intelligence (AI) system performs. The phrase “Garbage in, garbage out” has never been more […]

Understanding the (Content) Personalization Paradox

By Richard Hamilton, on July 18th, 2022

Learn about the need to standardize in order to personalize your content.

Thursday, July 21, at 8AM PT / 11AM ET

Join Patrick Bosek and Scott Abel for a chat with global content strategy expert and author of the The Personalization Paradox, Val Swisher, to discover the secret to personalizing content experiences at scale. You’ll […]

Val Swisher to speak at Content Marketing World 2021

By Richard Hamilton, on August 11th, 2021

Val Swisher, author of Global Content Strategy and The Personalization Paradox, will be speaking at Content Marketing World 2021, which is being held both in-person and virtually this year.

Her talk is titled AI is for Analysis and Insights: Using Three AI Analytic Models and will be part of the virtual track at 11:00am EDT, […]

The Personalization Paradox

By Richard Hamilton, on March 8th, 2021

The new book from Val Swisher and Regina Lynn Preciado, The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale, is now available.

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase, and 25% said that personalization plays a […]

XML Press at STC Summit-2018

By Richard Hamilton, on May 8th, 2018

This year, once again, XML Press will run the bookstore at STC Summit. We will have a selection of books from XML Press and other publishers, including new titles from Rosenfeld and Stylus. And there will be specials and giveaways. If you’re at the Summit, stop by the bookstore and say hello.

XML Press authors […]

“I love the examples you give from both the real world and pop culture”
Lee Engfer, editor and writer at Mayo Clinic

Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook)

“Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”
Libor Safar, Full review at Multilingual Magazine