Kevin Nichols « XML Press

Content Personalization: 2024 and Beyond

By Richard Hamilton, on December 9th, 2024

Kevin Nichols, author of Enterprise Content Strategy: A Project Guide is giving a free webinar on Tuesday, December 10, 2024, 10AM PST on the impact of current trends in personalization, including the impact that artificial intelligence and other technologies are having.

This webinar provides an overview of:

* The developments in personalization during 2024 and […]

Kevin P Nichols Discusses Performance Driven Content & Content Strategy

By Richard Hamilton, on June 8th, 2015

XML Press author Kevin P. Nichols is producing a series of videos on content strategy. The current video in the series, Performance-driven Content and Content Strategy, discusses the importance of performance-driven content for content marketing and content strategy.

Kevin is the author of Enterprise Content Strategy: A Project Guide. The video uses images from the […]

Enterprise Content Strategy: A Project Guide

By Richard Hamilton, on January 9th, 2015

Kevin P. Nichols’ Enterprise Content Strategy: A Project Guide is now available. This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization.

Enterprise Content Strategy draws on Kevin Nichols’ experience managing one of the largest and most successful […]

“I love the examples you give from both the real world and pop culture”
Lee Engfer, editor and writer at Mayo Clinic

Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook)

“Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”
Libor Safar, Full review at Multilingual Magazine