XML Press

Every Page is Page One on CMI Holiday Gift List

By Richard Hamilton, on December 14th, 2015

Mark Baker’s Every Page is Page One has been named one of 17+ Books to Give Your Favorite Content Marketer this Season in a Content Marketing Institute article written by Roger C. Parker.

According to Parker, “Mark Baker addresses how the Internet has changed the way people seek information and what it means for content […]

A Practical Guide to XLIFF 2.0

By Richard Hamilton, on October 30th, 2015

A Practical Guide to XLIFF 2.0 introduces the OASIS XLIFF standard. Companies use XLIFF to standardize the exchange of source and localized content with localization and translation vendors.

You will learn how to get the most from the XLIFF standard, use best practices in your translation workflow, extend XLIFF, and use the XLIFF modules.

[…]

MadWorld Conference — April 10-12, 2016

By Richard Hamilton, on October 19th, 2015

XML Press is pleased to be a sponsor for the MadWorld Technical Communication and Content Strategy Conference, which will return to San Diego, April 10-12, 2016

Returning for its fourth year, the MadWorld 2016 technical communication and content strategy conference will take place on the shores of Mission Bay in beautiful San Diego, California.

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Intelligent Content: A Primer — UPDATE

By Richard Hamilton, on September 4th, 2015

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.

Intelligent Content: A Primer shows you why you should know about intelligent content, opens the door to new ways of thinking about your content, and gets you started down […]

Back-to-School Sale on eBooks

By Richard Hamilton, on September 4th, 2015

All XML Press ebooks are on sale through September 18 at the XML Press eBook Store. Save 50% on all ebooks and 60% on any order greater than $100.

Use the discount code B2S5 or the link above, which includes the discount code.

The sale also includes titles from O’Reilly, Wiley, A Book Apart, Rosenfeld, […]

Information Development World 2015

By Richard Hamilton, on June 26th, 2015

This year’s Information Development World offers keynote talks from Brandon Schauer and Lisa Welchman, and featured presentations from George Gopen, Robert Glushko, Robert Rose, and Carmen Simon.

There will be six parallel tracks, covering DITA, Medical Devices, Content, Language and Culture, Content Engineering, and Content Marketing.

Current and future XML Press authors Scott Abel, […]

MadCap Flare for Programmers: A guide to getting the most from Flare shows how MadCap Flare manages and parses content and how you can interact with Flare outside the user interface. It introduces the structure of Flare content files and Flare output files, such as HTML5 help, and shows how you can manipulate those […]

Kevin P Nichols Discusses Performance Driven Content & Content Strategy

By Richard Hamilton, on June 8th, 2015

XML Press author Kevin P. Nichols is producing a series of videos on content strategy. The current video in the series, Performance-driven Content and Content Strategy, discusses the importance of performance-driven content for content marketing and content strategy.

Kevin is the author of Enterprise Content Strategy: A Project Guide. The video uses images from the […]

Interview with Scott Abel about The Language of Content Strategy

By Richard Hamilton, on February 24th, 2015

Roger Parker has just posted a summary of his interview with Scott Abel about The Language of Content Strategy. You can read the summary and listen to the entire interview in the article, Scott Abel Tells Why Content Strategy Matters on Roger’s blog, Published and Profitable.

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Latest News (Content Strategy,XML Press)

Enterprise Content Strategy: A Project Guide

By Richard Hamilton, on January 9th, 2015

Kevin P. Nichols’ Enterprise Content Strategy: A Project Guide is now available. This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization.

Enterprise Content Strategy draws on Kevin Nichols’ experience managing one of the largest and most successful […]

“I love the examples you give from both the real world and pop culture”
Lee Engfer, editor and writer at Mayo Clinic

Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook)

“Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”
Libor Safar, Full review at Multilingual Magazine

Front cover of Localizing Employee Communications

Localizing Employee Communications: A Handbook by Ray Walsh. $24.95

Structured Writing: Rhetoric and Process by Mark Baker. $39.95 (print) $24.95 (ebook)

“Superb book for any writer”
– Review on Amazon

Front cover of The Insider's Guide to Technical Writing

The Insider's Guide to Technical Writing, 2nd Edition by Krista VanLaan. $35.95

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