MadCap Flare for Programmers: A guide to getting the most from Flare shows how MadCap Flare manages and parses content and how you can interact with Flare outside the user interface. It introduces the structure of Flare content files and Flare output files, such as HTML5 help, and shows how you can manipulate those […]
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XML Press author Kevin P. Nichols is producing a series of videos on content strategy. The current video in the series, Performance-driven Content and Content Strategy, discusses the importance of performance-driven content for content marketing and content strategy. Kevin is the author of Enterprise Content Strategy: A Project Guide. The video uses images from the […] Roger Parker has just posted a summary of his interview with Scott Abel about The Language of Content Strategy. You can read the summary and listen to the entire interview in the article, Scott Abel Tells Why Content Strategy Matters on Roger’s blog, Published and Profitable. […] Kevin P. Nichols’ Enterprise Content Strategy: A Project Guide is now available. This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols’ experience managing one of the largest and most successful […] Learn how to make content strategy the foundation of your 2015 writing and marketing success. Roger Parker interviews Scott Abel, co-author of The Language of Content Strategy—a slim book that can make a big difference. Roger will be interviewing Scott tomorrow, Tuesday, December 16th, at 4:00 PM EST. Whether you want to get better results […] The Content Wrangler has a free sample chapter from Paula Land’s new book, Content Audits and Inventories. Successful content strategy projects start with a thorough assessment of the current state of all content assets — their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit […] XML Press will be at Information Development World this week (October 22-24, 2014). XML Press authors Scott Abel, Rahel Anne Bailie, Paula Land, Kevin Nichols, Val Swisher, and Leigh White will be speaking at the show. We will have books from XML Press and other publishers, including books from many of the other speakers at […] This year, XML Press will be running the bookstore at the STC Summit in Phoenix, Arizona, May 18-21. The bookstore will feature books from a wide variety of publishers, covering topics of interest to technical communicators, content strategists, managers, marketers, and anyone interested in our field. In addition, several XML Press authors will be at […] I just posted my latest article for the STC Notebook, Publishing Perspectives: Writing a Book Proposal. If you’ve ever thought of writing a book and would like to know what publishers are looking for, this should answer some of your questions. XML Press will be at the Intelligent Content 2014 conference this week with our latest book, The Language of Content Strategy. This book is a compilation of 52 terms central to the field of content strategy. It was co-edited by Scott Abel and Rahel Anne Bailie, and published in collaboration with The Content Wrangler. Look […] |
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Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook) “Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”  Localizing Employee Communications: A Handbook by Ray Walsh. $24.95
Structured Writing: Rhetoric and Process by Mark Baker. $39.95 (print) $24.95 (ebook) “Superb book for any writer”  The Insider's Guide to Technical Writing, 2nd Edition by Krista VanLaan. $35.95 |
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