XML Press author Kevin P. Nichols is producing a series of videos on content strategy. The current video in the series, Performance-driven Content and Content Strategy, discusses the importance of performance-driven content for content marketing and content strategy.
Kevin is the author of Enterprise Content Strategy: A Project Guide. The video uses images from the […]
Kevin P. Nichols’ Enterprise Content Strategy: A Project Guide is now available. This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization.
Enterprise Content Strategy draws on Kevin Nichols’ experience managing one of the largest and most successful […]