Lisa Park of Extractable has just posted a review of Intelligent Content: A Primer.
From the review: “Intelligent Content: A Primer, goes into quite a bit of detail—and includes a fair amount of research—to explain how you’ll benefit from this type of content. It includes three brief case studies, highlighting an investment bank, medical device […]
Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.
Intelligent Content: A Primer shows you why you should know about intelligent content, opens the door to new ways of thinking about your content, and gets you started down […]
XML Press will be at the Intelligent Content 2014 conference this week with our latest book, The Language of Content Strategy. This book is a compilation of 52 terms central to the field of content strategy. It was co-edited by Scott Abel and Rahel Anne Bailie, and published in collaboration with The Content Wrangler.