Paula Land « XML Press

Using Artificial Intelligence for Content Analysis

By Richard Hamilton, on August 12th, 2024

On Wednesday August 14, at 10:00PDT, 1:00EDT, Paula Land and Elliott Risch of Enterprise Knowledge will join Scott Abel in a Bright Talk webinar exploring the power of artificial intelligence as a content analysis tool.

Many content strategists are leveraging AI in content creation, yet its potential to revolutionize content audits remains largely untapped. Content […]

Content Audits and Inventories, 2nd edition

By Richard Hamilton, on May 16th, 2023

The second edition of Content Audits and Inventories: A Handbook for Content Analysis, by veteran content strategist Paula Land, is now available.

This edition updates and expands the first edition, focusing on the importance of the strategic, as well as the tactical, aspects of the content audit. It includes expanded chapters on planning and […]

“I love the examples you give from both the real world and pop culture”
Lee Engfer, editor and writer at Mayo Clinic

Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook)

“Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”
Libor Safar, Full review at Multilingual Magazine