The LavaCon Conference on Content Strategy and TechComm Management will be held in Dublin, Ireland, June 5-8, 2016. The conference features several XML Press authors:
Rahel Anne Bailie: Ambassadors for the United Nations of Content: Advocacy and Negotiation, and Strategist, Consultant, Trusted Advisor: Which Are You and Why Does it Matter? Charles Cooper: Virtual Reality […]
Lisa Park of Extractable has just posted a review of Intelligent Content: A Primer.
From the review: “Intelligent Content: A Primer, goes into quite a bit of detail—and includes a fair amount of research—to explain how you’ll benefit from this type of content. It includes three brief case studies, highlighting an investment bank, medical device […]
Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.
Intelligent Content: A Primer shows you why you should know about intelligent content, opens the door to new ways of thinking about your content, and gets you started down […]