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Review of Intelligent Content: A Primer

9781937434465-cvr-Front-165x255Lisa Park of Extractable has just posted a review of Intelligent Content: A Primer.

From the review: “Intelligent Content: A Primer, goes into quite a bit of detail—and includes a fair amount of research—to explain how you’ll benefit from this type of content. It includes three brief case studies, highlighting an investment bank, medical device company and HMO, to further illustrate the benefits of designing content that’s modular, structured, reusable, format free and semantically rich. These benefits include increased sales, a reduction in campaign development time and better customer satisfaction.”

For more information, visit the book page for Intelligent Content.

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