Kevin P Nichols Discusses Performance Driven Content & Content Strategy

XML Press author Kevin P. Nichols is producing a series of videos on content strategy. The current video in the series, Performance-driven Content and Content Strategy, discusses the importance of performance-driven content for content marketing and content strategy.

Kevin is the author of Enterprise Content Strategy: A Project Guide. The video uses images from the […]

Enterprise Content Strategy: A Project Guide

Kevin P. Nichols’ Enterprise Content Strategy: A Project Guide is now available. This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization.

Enterprise Content Strategy draws on Kevin Nichols’ experience managing one of the largest and most successful […]

XML Press Newsletter — Fall, 2011

The latest edition of the XML Press Newsletter is now available in HTML and PDF formats. This edition talks about XML Press at the LavaCon conference, which is being held November 13-16, 2011 in Austin, TX, and a new article on The Content Wrangler from XML Press author, Richard Hamilton.