Sarah Johnson « XML Press

XML Press Authors at LavaCon 2025

By Richard Hamilton, on June 24th, 2025

The LavaCon Conference on Content Strategy will be held Oct 5-8, 2025, in Atlanta Georgia. XML Press authors speaking at LavaCon this year include:

Noz Urbina: Content Strategy Bootcamp (half-day pre-conference workshop with Joy Herbers) Sarah Johnson: Content First Design (full-day pre-conference workshop) Scott Abel: Top Five Ways to Harness the Power of AI Co-Pilots […]

Content Strategy Insights Podcast with Sarah Johnson

By Richard Hamilton, on February 14th, 2025

“If a digital experience is a conversation with a user, how can you have that conversation if you don’t know what the words are?” — Sarah Johnson

Larry Swanson, host of the podcast Content Strategy Insights, recently interviewed Sarah Johnson, author of Content-first Design, which is coming soon from XML Press.

In the podcast, Sarah […]

Content-First Design: Moving Content Forward

By Richard Hamilton, on January 5th, 2025

Available March 17, 2025

How often have you seen a proposed web design that looks nice, but is filled with dummy Lorem Ipsum text? You know it looks nice, but even if you know the purpose of the site, it can be difficult, if not impossible, to see how the site will work for […]

“I love the examples you give from both the real world and pop culture”
Lee Engfer, editor and writer at Mayo Clinic

Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook)

“Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”
Libor Safar, Full review at Multilingual Magazine