Ray Walsh, author of Localizing Employee Communications: A Handbook, sat down with us (virtually) for an interview to discuss his book, the importance of employee communications in a global corporation, and how the strategies and tactics he discusses in the book can apply beyond internal corporate communications.
A unique aspect of Localizing Employee Communications is the emphasis on how offices in other countries can, and should, collaborate with the home-country office to ensure that communications get to the people who need to see them and that employees receive and understand the message.
The same techniques apply to content intended for audiences beyond employees, including customers, potential customers, and the public. These techniques apply as well to any type of content you need to create, including advertising and marketing copy, technical documentation, press releases, and more.
For more, see: Ray Walsh interview.
