An excerpt from Rahel Anne Bailie and Noz Urbina’s forthcoming book, Content Strategy: Connecting the dots between business, brand, and benefits” is available at Firehead.net.
If you’ve been asked to get funding for a content strategy initiative and need to build a compelling case, if you’ve been approached by your staff to implement a content strategy and want to know the business benefits, or if you’ve been asked to sponsor a content strategy project and don’t know what one is, this book is for you.
The book is available for pre-order now at Barnes and Noble and will be generally available on December 28, 2012.
