Companies have an obligation to reach anyone who uses their products and services. But, are you really reaching everyone you can? The U.S. Census Bureau estimates that 27% percent of the population has a disability of one kind or another. For people over age 65, this number leaps to 83%. You cannot afford to ignore this part of your audience; it’s bad business and in many cases it’s against the law.
Brenda Huettner’s book, Communicating with Everyone, scheduled for publication in January, 2010, shows you how to ensure your message, be it a marketing message, technical communication, or corporate communication, can be received and understood by people with varying abilities.
Check out the Communicating with Everyone web page for more information and to sign up for a chance to win a free copy of this book.
