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Content Strategy: Connecting the dots between business, brand, and benefits

An excerpt from Rahel Anne Bailie and Noz Urbina’s forthcoming book, Content Strategy: Connecting the dots between business, brand, and benefits” is available at Firehead.net.

If you’ve been asked to get funding for a content strategy initiative and need to build a compelling case, if you’ve been approached by your staff to implement a content strategy and want to know the business benefits, or if you’ve been asked to sponsor a content strategy project and don’t know what one is, this book is for you.

The book is available for pre-order now at Barnes and Noble and will be generally available on December 28, 2012.

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