The Content Pool « XML Press

The Content Pool now available

By Richard Hamilton, on March 2nd, 2012

Alan J. Porter’s latest book, The Content Pool: Leveraging Your Company’s Biggest Hidden Asset, is now available for purchase at Barnes and Noble, Amazon.com, and other online retailers.

The four basic functions of any company are to create a product or service, sell it, collect the money for it, and create content about what […]

“I love the examples you give from both the real world and pop culture”
Lee Engfer, editor and writer at Mayo Clinic

Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook)

“Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”
Libor Safar, Full review at Multilingual Magazine

Front cover of Localizing Employee Communications

Localizing Employee Communications: A Handbook by Ray Walsh. $24.95

Structured Writing: Rhetoric and Process by Mark Baker. $39.95 (print) $24.95 (ebook)

“Superb book for any writer”
– Review on Amazon

Front cover of The Insider's Guide to Technical Writing

The Insider's Guide to Technical Writing, 2nd Edition by Krista VanLaan. $35.95

Contents

The Content Pool now available

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