content strategy « XML Press

The Content Pool

By Richard Hamilton, on May 19th, 2010

Alan J. Porter, author of the forthcoming book, WIKI: Grow Your Own for Fun and Profit, will be writing a second book for XML Press, The Content Pool: How to Identify, Organize, Manage, and Leverage Your Company’s Largest Hidden Asset.

Porter, a highly respected consultant with over 20 years experience in corporate […]

“I love the examples you give from both the real world and pop culture”
Lee Engfer, editor and writer at Mayo Clinic

Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook)

“Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”
Libor Safar, Full review at Multilingual Magazine

Front cover of Localizing Employee Communications

Localizing Employee Communications: A Handbook by Ray Walsh. $24.95

Structured Writing: Rhetoric and Process by Mark Baker. $39.95 (print) $24.95 (ebook)

“Superb book for any writer”
– Review on Amazon

Front cover of The Insider's Guide to Technical Writing

The Insider's Guide to Technical Writing, 2nd Edition by Krista VanLaan. $35.95

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The Content Pool

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