The Content Pool « XML Press

The Content Pool now available

By Richard Hamilton, on March 2nd, 2012

Alan J. Porter’s latest book, The Content Pool: Leveraging Your Company’s Biggest Hidden Asset, is now available for purchase at Barnes and Noble, Amazon.com, and other online retailers.

The four basic functions of any company are to create a product or service, sell it, collect the money for it, and create content about what […]

The Content Pool

By Richard Hamilton, on May 19th, 2010

Alan J. Porter, author of the forthcoming book, WIKI: Grow Your Own for Fun and Profit, will be writing a second book for XML Press, The Content Pool: How to Identify, Organize, Manage, and Leverage Your Company’s Largest Hidden Asset.

Porter, a highly respected consultant with over 20 years experience in corporate […]

“I love the examples you give from both the real world and pop culture”
Lee Engfer, editor and writer at Mayo Clinic

Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook)

“Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”
Libor Safar, Full review at Multilingual Magazine