Rahel Anne Bailie and Noz Urbina’s new book, Content Strategy: Connecting the dots between business, brand, and benefits, is now available through book retailers worldwide, including Amazon.com and, in the US, BarnesandNoble.com. Published by XML Press, Content Strategy is now available in print and will be available in eBook format by mid-January.
If you need to build a business case, sponsor a content strategy project, or simply need to understand the potential benefit of content strategy for your company, this is the book for you. Written by industry-leading content strategists Noz Urbina and Rahel Anne Bailie, Content Strategy: Connecting the dots between business, brand, and benefits focuses on the needs of decision makers, department heads, project managers, and anyone who needs to make an informed decision about business-critical content.
See the Full Press Release for more details.
