marketing « XML Press

Hammers and Social Media

By Richard Hamilton, on November 13th, 2009

Seth Godin’s latest post, Hammer time, makes a point that has been bugging me for weeks. Companies, en masse, are selecting the marketing hammer to approach social media, and in large part are ignoring the most common, non-personal use of social media, namely solving problems and getting questions answered.

If you want […]

Is Marketing Hijacking Social Media?

By Richard Hamilton, on November 11th, 2009

I keep a Google alert set for “social media.” It is without a doubt the most active of all my alerts. I’ve seen everything from headlines about how Fort Hood soldiers are using social media in the aftermath of the tragedy there, to a book review of Yes We Did – An Inside Look […]

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