The Personalization Paradox References


References

Aguis, Aaron. 2020. How to Create an Effective Customer Journey Map. Accessed October 2020.
https://blog.hubspot.com/service/customer-journey-map

Allen, Andrew. 2018. Appeals: Youth Words. Accessed October 2020.
https://public.oed.com/appeals/youth-words/

American Kennel Club. Golden Retriever. Accessed October 2020.
https://www.akc.org/dog-breeds/golden-retriever/

American Society for Indexing. History of Information Retrieval. Accessed October 2020.
https://www.asindexing.org/about-indexing/history-of-information-retrieval/

Associated Press. AP Stylebook Online. Accessed February 2021.
https://www.apstylebook.com/

Caldwell, John. 2020. Voice and Tone Strategy: Connecting with People through Content. Laguna Hills, CA: XML Press.

University of Chicago. 2017. The Chicago Manual of Style. 17th ed. Chicago: University of Chicago Press.

Datareportal. 2020. Digital 2020 October Global Statshot Report. Accessed October 2020.
https://www.slideshare.net/DataReportal/digital-2020-october-global-statshot-report-october-2020-v01

Engelking, Carl. 2018. This AI Calculates at the Speed of Light. Discover Magazine, July 2018. Accessed October 2020.
https://www.discovermagazine.com/technology/this-ai-calculates-at-the-speed-of-light

Everquote. 2019. The 50 Largest Insurance Companies. Accessed October 2020.
https://www.everquote.com/blog/car-insurance/largest-auto-insurance-companies/

Federal Depository Library Program. 2019. Superintendent of Documents (SuDocs) Classification Scheme. 2019. Accessed December 2020.
https://www.fdlp.gov/about-fdlp/22-services/929-sudoc-classification-scheme

Flesch, Rudolf. 1979. How to Write Plain English: A Book for Lawyers and Consumers; With 60 Before-And-After Translations from Legalese. HarperCollins. Archived from the original on July 12, 2016 by University of Canterbury.
https://web.archive.org/web/20160712094308/http://www.mang.canterbury.ac.nz/writing_guide/writing/flesch.shtml

Gunning, Robert. 1968. The technique of clear writing. Revised. Toronto: McGraw-Hill.

Fowler, Matthew. 2018. ASME A112.18.1-2018: Plumbing Supply Fittings. American National Standards Institute Blog. Accessed October 2020.
https://blog.ansi.org/2018/11/asme-a112-18-1-2018-csa-b125-1-18-plumbing/

Emmott, Stephen, and Whit Andrews. 2017. Improve Search to Deliver Insight. Requires registration or purchase. Accessed October 2017.
https://www.gartner.com/en/documents/3725317/improve-search-to-deliver-insight

Hayden, Carla. 2017. The Card Catalog: Books, Cards, and Literary Treasures. Illustrated edition. San Francisco: Chronicle Books.

HostingFacts Team. 2020. Internet Stats & Facts (2020): List of Internet, eCommerce, Hosting, Mobile & Social Media Statistics for 2020. Accessed November 2020.
https://hostingfacts.com/news/internet-facts-stats/

IDC. 2018. IDC InfoBrief: The State of Data Discovery and Cataloging. Requires registration. Accessed September 2020.
https://pages.alteryx.com/IDC-Info-Brief-Data-Discovery-Cataloging.html

Infosys. 2013. Rethinking Retail: Insights from consumers and retailers into an omni-channel shopping experience. PDF format. Accessed October 2020.
https://www.infosys.com/newsroom/press-releases/documents/genome-research-report.pdf

Katz, David F., and Steven H. Joseph. 2018. Analysis of the California Consumer Privacy Act.
https://www.lexology.com/library/detail.aspx?g=4ba92523-3b50-4c61-9244-9b4f0deeb497

Kincaid, J. Peter, Robert P Fishburne, Jr., Richard L Rogers, and Brad S Chissom. Derivation of new readability formulas (Automated Readability Index, Fog Count and Flesch Reading Ease Formula) for Navy enlisted personnel. Research Branch Report 8-75 8, no. 10 (February 1975).
http://www.dtic.mil/dtic/tr/fulltext/u2/a006655.pdf

Kohl, John R. 2007. The Global English Style Guide: Writing Clear, Translatable Documentation for a Global Market. SAS Publishing.

Koontz, Dean. 2007. The Darkest Evening of the Year. Bantam Books.

Library of Congress. Library of Congress Classification Outline. Accessed November 2020.
https://www.loc.gov/catdir/cpso/lcco/

McKinsey Global Institute. 2012. The social economy: Unlocking value and productivity through social technologies. Accessed October 2020.
https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/the-social-economy

Mascall, Leonard. 1575. A booke of the arte and maner how to plant and graffe all sortes of trees. London: John Wight.

Microsoft. 2018. Microsoft Writing Style Guide. 2018. Accessed November 2020.
https://docs.microsoft.com/en-us/style-guide/

Monetate. 2017. Personalization Development Study. Registration required. Accessed October 2020.
https://get.monetate.com/2017-personalization-dev-study/

OCLC Online Computer Library Center. 2011. Introduction to the Dewey Decimal Classification. PDF format. Accessed December 2020.
https://www.oclc.org/en/dewey/resources/timeline.html

Perrin, Nicole. 2020. Search in 2020: How Consumer Search Behavior is Adapting to Mobile, Voice and Visual Channels. Summary. Full report available by subscription. Accessed November 2020.
https://www.emarketer.com/content/search-in-2020

Pliny the Elder. 1669. Naturalis Historia [Natural History]. 1669. Volumes 1–6 freely downloadable at Gutenberg.org.
http://www.gutenberg.org/ebooks/author/50041

Potts, Nick. 2017. 6 Frustrating Ways to Lose Your Trademark Rights. Registration required. Accessed October 2020.
https://www.trademarknow.com/blog/six-frustrating-ways-lose-trademark-rights

Researchscape International and Evergage, Inc. 2019. 2019 Trends in Personalization. 2019. PDF format. Accessed October 2020.
https://www.evergage.com/wp-content/uploads/2019/04/2019_Trends_in_Personalization_Report.pdf

Salesforce Research. 2019. State of Marketing. 5th ed. 2019. Registration required. Accessed October 2020.
https://www.salesforce.com/eu/form/pdf/5th-state-of-marketing/

Salesforce. It’s Personal, and It’s Business: Using Retail Personalization to Connect with Customers. Accessed October 2020.
https://www.salesforce.com/solutions/industries/retail/resources/retail-personalization/

Sorman, Audra. The best way to map a customer journey: take a walk in their shoes. Accessed October 2020.
https://www.surveymonkey.com/curiosity/map-customer-journey-keep-customers-happy/

Technavio. 2020. Digital Content Matket by Device, Type, and Geography – Forecast and Analysis 2020-2024. 2020. Available for purchase. Accessed December 2020.
https://www.technavio.com/report/digital-content-market-industry-analysis

Wikipedia. Index (Publishing). Accessed October 2020.
https://en.wikipedia.org/wiki/Index_(publishing)

Wilson, Don E, and DeeAnn M Reeder, eds. 2005. Mammal Species of the World: A Taxonomic and Geographic Reference. p. 2,142. Accessed through Integrated Taxonomic Information System, December 2020.
https://www.itis.gov/servlet/SingleRpt/SingleRpt?search_topic=TSN&search_value=726821#null

WNYC. 2015. The Takeaway: Surprise! Why the Unexpected Feels Good, and Why It’s Good For Us. Accessed 2020.
https://www.wnycstudios.org/podcasts/takeaway/segments/surprise-unexpected-why-it-feels-good-and-why-its-good-us

Zinsser, William. 1990. On Writing Well: an Informal Guide to Writing Nonfiction. 30th anniversary edition. New York, NY: Harper Perennial.