Scott Abel

Photo of Scott Abel
Known affectionately as The Content Wrangler, Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, on any device. Scott is the Founder, CEO, and Chief Strategist at The Content Wrangler, Inc.

Scott writes regularly for business and content industry publications including Forbes, is frequently selected as a featured presenter at content industry events, and served on the faculty of the University of California, Berkeley, School of Information.

Scott is a founding member of Content Management Professionals, serves on the Awareness Committee for Translators Without Borders, and was the founder of the Intelligent Content Conference with Ann Rockley. Scott also co-produces several annual conferences including Information Development World and Content Strategy Workshops.

Scott is also the producer of The Content Wrangler Content Strategy Series of books from XML Press. The first book in the series, The Language of Content Strategy, co-produced by Rahel Anne Bailie (with the help of 50 expert contributors), is both a book (print, eBook, audio, and web) and a content marketing case study in single-source, multi-channel publishing.

Scott’s message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler (, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.