Thank you for your interest in Intelligent Content: A Primer. You should receive email from XML Press with a link to your sample chapter in the next few minutes. If not, please send email to Richard Hamilton (publisher@xmlpress.net).
If you find this sample interesting, please check out The Content Wrangler Content Strategy Book Series.
The Content Wrangler Content Strategy Book Series from XML Press gives content professionals a road map for success. Each volume provides practical advice, best practices, and lessons learned from the most knowledgeable content strategists in the world.
Here are the first six books in the series. The Language of Content Strategy and Global Content Strategy are priced at $19.95 (print) and $16.95 (ebook). All of the other books in the series are priced at $24.95 (print) and $19.95 (ebook).
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The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowledge, these terms form the core of an emerging profession and, as a result, help shape the profession. The terms span a range of competencies within the broad area of content strategy. Go to the book page for The Language of Content Strategy for more information. |
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Author Experience (AX) focuses on the value of managing the communication process effectively and efficiently from the point of view of those who actually create and manage content. Author Experience identifies the all-too-common inconsistencies and cognitive hurdles that make so many content management systems hard to use, and it describes how CMS vendors can make their products work better for authors. Go to the book page for Author Experience for more information. |
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Successful content strategy projects start with knowing the quantity, type, and quality of your existing assets. Content Audits and Inventories: A Handbook, by Paula Land, shows you how to begin with an automated inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights. Go to the book page for Content Audits and Inventories for more information. |
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Nearly every organization needs to serve customers around the world. Global Content Strategy describes how to build a global content strategy that addresses analysis, planning, development, delivery, and consumption of global content that will serve customers wherever they are. Go to the book page for Global Content Strategy for more information. |
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Kevin P. Nichols’ Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Go to the book page for Enterprise Content Strategy for more information. |
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Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. We need to take control of our content Intelligent content gives us the means to create higher quality, more reusable content more efficiently. Ann Rockley, Charles Cooper, and Scott Abel, have joined forces to bring you a clear, practical introduction that will get you started with intelligent content. Go to the book page for Intelligent Content: A Primer for more information. |