Alan J. Porter, author of the forthcoming book, WIKI: Grow Your Own for Fun and Profit, will be writing a second book for XML Press, The Content Pool: How to Identify, Organize, Manage, and Leverage Your Company’s Largest Hidden Asset.
Porter, a highly respected consultant with over 20 years experience in corporate communications, marketing, and content development in both the UK and the USA, is a catalyst for change with a strong track record in developing new ideas, embracing emerging technologies, and introducing operational improvements. In The Content Pool Porter makes the case for treating your company’s content as a strategic asset and taking full advantage of that asset.
More information is available on The Content Pool web page or on Alan’s blog
