8 Steps to Amazing Webinars
by Sharon Burton. $19.95.
This easy-to-read book is full of tips and tricks to improve your lead generation, increase your sales, and engage your audience by running amazing webinars. Written by an industry insider, you will learn how to create and manage professional webinars that customers and potential customers will love.
Sharon Burton has run hundreds of webinars. In this book, she shares her experience to help you create, publicize, and run webinars that make a difference to the corporate bottom line and increase company “buzz.” Learn how to select topics, find speakers, advertise, run, and manage the follow up after the webinar is over.
Regardless of the size of your company, using her advice will help ensure that your webinars provide a competitive advantage and improve your corporate image.
Inside the Book
- What are webinars?
- Why do you need webinars and who should run them?
- How do you choose topics?
- Which webinar technology should you use?
- How do you advertise your webinar?
- How do you get ready for your webinar?
- How do you manage the actual webinar?
- What do you do when the webinar is over?
About Sharon Burton
Sharon Burton is a nationally recognized expert, public speaker, and instructor in the field of business and technical communication. With 20 years of experience in the field, she has consulted with companies large and small, such as Pitney Bowes, Royal, and Hewlett Packard, to improve their product documentation and documentation workflow. Most recently, she is using her experience to help companies develop excellent webinars.
Sharon has received numerous honors for her work, including the distinction of Associate Fellow by the Society for Technical Communication. She was recently identified as the 18th most influential person in the world on the topics of technical communication and content strategy by Mindtouch, Inc.
Sharon is a PhD candidate in Cultural Anthropology and an adjunct professor at the University of California, Riverside, teaching technical communications to engineering majors and post-graduates. An occasional newspaper columnist and essayist, her articles on life in Southern California have appeared in such periodicals as the Los Angeles Times, the Inland Empire Weekly and the Inland Valley Voice newspapers.
What are they saying?
“If you do webinars then I can pretty well guarantee that you’ll find something useful”
— Clive Shepherd, Full review
- Watch Sharon’s 20-minute WebEx presentation:
5 Webinar Mistakes People Make when Running Webinars
- Join the Facebook fan page: http://www.facebook.com/8StepsToAmazingWebinars