Interview with The Content Wrangler

By Richard Hamilton, on August 9th, 2018

STC Notebook just published an in-depth interview with Scott Abel, The Content Wrangler.

Scott is, as usual, entertaining and blunt. He provides a behind-the-scenes look at how the books in the The Content Wrangler Content Strategy Book Series are developed, and he also gives his take on current trends in content strategy, how to get started in the field, and other publications related to content strategy.

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“I love the examples you give from both the real world and pop culture”
Lee Engfer, editor and writer at Mayo Clinic

Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook)

“Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”
Libor Safar, Full review at Multilingual Magazine